My rating: 7.5/10
Sam Fender’s popularity as an artist has steadily increased since he first released music in 2017, culminating in his most recent album, People Watching. Fender has been nominated for and won many awards, and having been a big fan for several years I am excited to review his latest album, People Watching. His style and unique sound have fully developed in this album and his powerful lyrics shine through as usual. Although some moments in the album are not as striking to me, overall it is well-crafted and has some great tracks.
Fender has a unique sound which has weaved its way through all his albums but flourishes in People Watching. This includes his catchy and clever guitar work. Most songs in the album feature guitars prominently, some with intricate overlapping layers, like ‘Wild Long Lie’, and others with a folky style, including ‘Rein Me In’ and ‘Something Heavy’. As well as being a prominent aspect of his style, it makes the songs where it isn’t present stand out more, such as ‘TV Dinner’ and ‘Remember My Name’, which instead more prominently use instruments like piano, strings and brass, proving his versatility as a songwriter. Often commonly featured is also an introduction with a steady beat alongside often catchy rhythmic guitars. Some songs that feature this, for example, are ‘People Watching’, ‘Wild Long Lie’ and ‘Crumbling Empire’. Again, contrast is created when this characteristic sound isn’t present. Another unique mark of Fender’s style is the use of a saxophone solo in the bridge or at the end of a song, such as in ‘People Watching’, ‘Wild Long Lie’ and ‘Rein Me In’, which tends to lift the songs and add an extra layer of detail and interest. The distinctive sound that Fender has developed differs slightly from his earlier releases, which often had a darker and more moody atmosphere. Take ‘Poundshop Kardashians’, ‘Dead Boys’ and ‘Play God’, for example, which are striking for their intensity and grit. Whilst I loved this earlier sound of his, it is only natural for his style to have evolved and it is still distinctive and enticing.
One element that has always been present in Fender’s work is his ability to write powerful lyrics. They are invariably meaningful and poignant, some examples including “These streets break my heart” in ‘Nostalgia’s Lie’, a sorrowful line juxtaposed with the more cheery melody that accompanies it, and “Do you have to know me / Know me inside out / To have a good time?” in ‘Arm’s Length’, an expression of the feeling of reluctance to give too much of oneself away to someone else. Another example is the line “Everybody here’s got something heavy” in ‘Something Heavy’, an acknowledgement of the struggles that everyone around him is also going through. Fender’s thoughtful lyrics with observations about society and human relationships follow on from the likes of Bruce Springsteen and Bob Dylan who, in Fender’s words, “all had something to say.”1 Towards the beginning of his career, he described how “I write from the perspective of an early 20s kid who is trying to grasp an idea of what the hell is going on. I’m asking questions that most people are asking, but just putting a melody or a song to it.”2 As a result, he produces down-to-earth and raw lyrics, such as, “I’ve gone quiet ‘cause my heart / Is still choking up from a love I tore apart” in ‘Wild Long Lie’ and his sensitive observation about the hardships of life that “Sometimes it’s healthier to wallow in it” in ‘Chin Up’. His honesty and humility are also striking beyond the music and further add to the impact of his lyrics: in the context of being compared to Bruce Springsteen, he remarks, “The comparisons are just stupid, he is one of the greatest songwriters ever… I’m like a sh*t, north-eastern, Geordie version.”3
Some of the melodies in the album are not particularly striking to my ear, however. For example, in ‘Nostalgia’s Lie’, the chorus and verses are not that distinct and the guitar riff that repeats throughout can get slightly monotonous; similarly, ‘Crumbling Empire’ is fairly repetitive; and the melodies in ‘Remember My Name’ aren’t particularly catchy, despite Fender’s vocals excelling and the lyrics being extremely poignant and emotive (paying homage to his late grandparents by singing from their perspective: “I’ll pray you’ll remember my name”). However, I rate many of the songs on the album highly, including ‘People Watching’ with the intensity of its chorus; the catchy tune of ‘Chin Up’; the overlapping guitars in ‘Wild Long Lie’; the subtle but effective chorus in ‘Arm’s Length’; the sweeter sound of ‘Rein Me In’ with its gentle piano and swinging beat; and the much darker and moody sound of ‘TV Dinner’ (a song which reminds me of the intensity of some of his earlier tracks and which I love). Although some songs aren’t that striking to me, which may be in some way due to his very distinctive sound, Fender still manages to create much contrast throughout the album.
Fender’s distinctive sound has flourished and comes across clearly in this album. It has evolved since his earliest tracks, which often had a darker and more moody atmosphere – and to be honest, I quite miss this! He has not lost his ability to write profoundly meaningful and clever lyrics, however, and this is one of the greatest aspects of his songwriting, as well as his brilliant guitar work. I would say that some songs are slightly repetitive with melodies that aren’t particularly striking, however, overall, People Watching is a great album in which Fender’s talent and skill shine, and it features some very catchy songs with powerful lyrics and commentaries on society.
- Mason, A. and Keane, M. A., ‘Sam Fender on being influenced by Bruce Springsteen and having something to say’, CBS News [website], (6 April 2019), https://www.cbsnews.com/news/sam-fender-on-being-influenced-by-bruce-springsteen-having-something-to-say/, accessed 24 April 2025. ↩︎
- Ibid. ↩︎
- Emery, C., ‘Sam Fender Hates Being Compared To A Rock Legend Who’s Sold 140 Million Albums: “I Have Ripped Off Loads Of Other People”’, Screen Rant [website], (24 January 2025), https://screenrant.com/sam-fender-bruce-springsteen-comparison-reaction-explainer/, accessed 24 April 2025. ↩︎
A Musician's Corner 